Web Design: How A Mobile-Responsive Website Can Lead to More Sales
Today having a dedicated web presence is essential for nearly all organizations. Consumers are connected to the internet almost constantly (via smartphones, tablets, and laptops) and they expect instant access to information they want via search engines. People’s tendency to stay connected and get their information from mobile devices allows them to learn about products and services faster than ever before. This creates an opportunity for YOU.
What opportunity does this create for me?
We all know Google is the primary search tool people use online to find information about things they want to learn, and products and services they want to purchase. What’s becoming clearer over time though, is the fact that more and more people are using their mobile devices to get their information prior to making purchases. In order for your website to display properly on mobile devices – it must be built to be “mobile responsive” which means it will adjust to whatever device it’s being viewed on. Websites that are not yet mobile responsive will lose viewers as people give up on websites that are not user-friendly on their devices (i.e. smartphones and tablets.) A recent report by web analysis firm Netbiscuits, which took the opinions of 6,000 people in the US, UK, Brazil, China, and India, revealed that 96% of viewers abandoned websites due to poor experiences on their mobile devices. This statistic points out the big difference (and lost opportunity) between standard websites and mobile responsive ones, which some organizations are unaware of. As of today a large percentage of websites still run as standard websites (or non-mobile responsive). This means once you revamp your organization’s website to be mobile responsive, you are more likely to set yourself apart from your competitors, and give yourself an opportunity to gain market share.